{"id":373,"date":"2018-07-23T15:27:01","date_gmt":"2018-07-23T15:27:01","guid":{"rendered":"http:\/\/plotselector.com\/homeselector\/?p=373"},"modified":"2018-07-27T12:51:59","modified_gmt":"2018-07-27T12:51:59","slug":"impressive-results-with-interactive-sales-suite-created-for-cala-homes-the-crescent","status":"publish","type":"post","link":"https:\/\/plotselector.com\/homeselector\/2018\/07\/23\/impressive-results-with-interactive-sales-suite-created-for-cala-homes-the-crescent\/","title":{"rendered":"Impressive results with Interactive Sales Suite created for CALA Homes The Crescent"},"content":{"rendered":"
Seeing really is believing when it comes to understanding new build developments. As we know, the more buyers are able to visualise the end result, the stronger their emotional connection is and the more confident they are buying a home off-plan.<\/p>\n
Pixel\u2019s customised HomeSelector\u2122 for The Crescent at Donaldson\u2019s by CALA Homes (East) has now accelerated off-plan sales to in excess of \u00a37.7m<\/strong>, with 8 apartments including a penthouse now sold in the flagship development.<\/p>\n
A highly anticipated luxury development, The Crescent comprises 1, 2 and 3 bedroom high specification apartments in the heart of Edinburgh\u2019s iconic New Town. With current prices in the first phase release between \u00a3950,000 and \u00a31,400,000, these high investment homes require a heightened buyer experience. Floor plans and brochures alone are no longer adequate and digital tools must be integrated to enhance the overall marketing mix.\u00a0\u00a0In fact, when it comes to ensuring the competitive edge, no matter the target market, particularly in cities such as London and Edinburgh where large volumes of newbuild residential are coming online, the need to differentiate and provide an engaging buyer experience will continue to increase \u2013 online and in the sales suite.<\/p>\n
This is where we come in. CALA\u2019s sales suite for The Crescent includes a suite of interactive digital elements such as development and interior Virtual Visits, Availability Function with 3D Content Gallery and filter features and aerial view Interactive Map. Each of these elements combined have enabled potential buyers to explore the development virtually and see exactly what is on offer, while giving them the visual cues they need to help build a perception of the lifestyle afforded by the development were they to live there.<\/p>\n
Front of mind for us is always to leave visitors to the suite fully informed, engaged and inspired with a clear vision of the completed build and what their new residence will look like.<\/p>\n
Let\u2019s take a closer look at how the individual elements enhance the sales suite experience.<\/p>\n
Interactive Map<\/h2>\nInteractive Map showing The Crescent location and surrounding places of interest<\/em><\/figcaption><\/figure>\n
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Highlighting the unrivalled location of The\u00a0Crescent\u00a0with aerial views and showing the points of interest, the large-scale interactive map can be expanded using the touch screen menu across a range of categories. This is being developed even further for the show apartment opening later this year. It shows details of the surrounding area and amenities including transport links, entertainment, recreation, education and health.<\/p>\n
Virtual Visit<\/h2>\n
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Many months ahead of launching the show apartment, potential buyers are virtually able to visit the site. Moving easily between virtual hotspots, they can explore the grounds before progressing on to view the apartment interiors in depth, helping to strengthen the emotional connection in CALA\u2019s customer journey.<\/p>\n
Availability Function and 3D Content Gallery<\/h2>\nAvailability function allows visitors to search, filter, compare and shortlist apartments<\/em><\/figcaption><\/figure>\n
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By hovering over each apartment on screen, visitors can search and filter by their chosen criteria \u2013 size, price, penthouse, garden etc. Once on their chosen apartment, they can delve into the 3D content-rich gallery of visuals and even see the views out of the window; particularly valuable given the dual aspects of these spacious apartments.<\/p>\n
<\/p>\nThe system is rich in content and designed to be highly engaging helping to showcase the unique layout and space within each apartment<\/em><\/figcaption><\/figure>\n
<\/p>\nBeing able to save a shortlist of favourites and compare apartments across the development is a highly prized feature<\/em><\/figcaption><\/figure>\n
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Having compared their apartments or made their shortlist and saved their favourites \u2013 another key feature of the HomeSelector\u2122 \u2013 the emotional connection becomes even stronger as they imagine what it would be like to live at The Crescent. And with the development layout and interior space fresh in their minds after their virtual walk-through, when they put on the Virtual Reality headset and immerse themselves fully in The Crescent, it\u2019s already coherent and reassuringly recognisable.<\/p>\n
Working with CALA Homes (East) on this iconic development and helping to communicate the ambitious architectural design has been a fantastic collaborative experience. It\u2019s a testament to the power of 3D visualisation and the value in doing more digitally.\u00a0If you would like to see a demo of the Sales Suite HomeSelector\u2122, please don\u2019t hesitate to get in touch.<\/p>\n
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