{"id":248,"date":"2018-03-05T14:31:34","date_gmt":"2018-03-05T14:31:34","guid":{"rendered":"http:\/\/plotselector.com\/homeselector\/?p=248"},"modified":"2018-06-08T09:54:21","modified_gmt":"2018-06-08T09:54:21","slug":"pixel-develops-housing-industry-first-for-springfield-properties","status":"publish","type":"post","link":"https:\/\/plotselector.com\/homeselector\/2018\/03\/05\/pixel-develops-housing-industry-first-for-springfield-properties\/","title":{"rendered":"Pixel Develops Housing Industry First for Springfield Properties"},"content":{"rendered":"<p>Leading housebuilder Springfield Properties has adopted our <a href=\"http:\/\/thefinishesselector.com\/\"><em>Finishes Selector\u2122 <\/em><\/a>system and branded as their <em>Choices Interactive.<\/em><\/p>\n<p>The interactive system allows customers to visualise their new home in 3D and trial various combinations of finishes and even wall colours to see how their choices look together before making a final selection. <strong><a href=\"https:\/\/springfieldchoices.co.uk\/selector\/?h=44&amp;q=158&amp;self=false&amp;link=1\">See how it works<\/a>.<\/strong><\/p>\n<figure id=\"attachment_250\" aria-describedby=\"caption-attachment-250\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-250 size-large\" src=\"http:\/\/plotselector.com\/homeselector\/wp-content\/uploads\/sites\/40\/2018\/03\/Choices-Selector-is-intuitive-and-engaging-for-homebuyers-to-use-and-makes-the-selection-process-easy-resized-1024x681.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/plotselector.com\/homeselector\/wp-content\/uploads\/sites\/40\/2018\/03\/Choices-Selector-is-intuitive-and-engaging-for-homebuyers-to-use-and-makes-the-selection-process-easy-resized-1024x681.jpg 1024w, https:\/\/plotselector.com\/homeselector\/wp-content\/uploads\/sites\/40\/2018\/03\/Choices-Selector-is-intuitive-and-engaging-for-homebuyers-to-use-and-makes-the-selection-process-easy-resized-300x200.jpg 300w, https:\/\/plotselector.com\/homeselector\/wp-content\/uploads\/sites\/40\/2018\/03\/Choices-Selector-is-intuitive-and-engaging-for-homebuyers-to-use-and-makes-the-selection-process-easy-resized-768x511.jpg 768w, https:\/\/plotselector.com\/homeselector\/wp-content\/uploads\/sites\/40\/2018\/03\/Choices-Selector-is-intuitive-and-engaging-for-homebuyers-to-use-and-makes-the-selection-process-easy-resized.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-250\" class=\"wp-caption-text\"><em>Springfield&#8217;s Choices Interactive at Bertha Park, Perth<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Chief Executive of Springfield Properties, Innes Smith said:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Using \u2018Choices Interactive\u2019 our customers can immediately see the vast range of options we offer. They can design their new home at a time convenient to them and as often as they like before visiting our developments or suppliers.<\/em><\/p><\/blockquote>\n<p>The system, which uses cloud-based software, is\u00a0the\u00a0UK house-building industry\u2019s first\u00a0online\u00a0<em>Finishes\u00a0Selector\u2122\u00a0<\/em>and\u00a0creates hyper-realistic 3D images\u00a0for home buyers to\u00a0visualise\u00a0and tailor their new home \u2013 akin to\u00a0customising\u00a0a car online by way of deciding on seat coverings or paintwork, a process most consumers\u00a0are familiar with today.\u00a0 Developed in house by\u00a0Pixel, the\u00a0<em>Finishes\u00a0Selector\u2122\u00a0<\/em>is just one of several systems now available.<\/p>\n<p>The biggest challenge Springfield faced was how to display their multitude of choices on offer in an accessible way for people to use, making the easy to use\u00a0<em>Finishes\u00a0Selector\u2122\u00a0<\/em>online format\u00a0the perfect software to achieve this.<\/p>\n<p>Developed and designed entirely by Pixel\u00a0for Bertha Park, Springfield\u2019s\u00a0new\u00a03000-home\u00a0village just outside Perth,\u00a0Springfield\u2019s <em>Choices Interactive<\/em>\u00a0was launched on to their website in December 2017.<\/p>\n<p>Springfield\u2019s decision to employ\u00a0<em>Choices Interactive<\/em>\u00a0shows\u202fwe are like-minded companies\u202fwith a shared\u00a0understanding that the property industry has changed and\u00a0that we both have\u00a0a\u00a0strong desire to give consumers a far more visually engaging buying experience online.\u00a0It\u2019s time to do more.<\/p>\n<p><strong>Found this interesting? <a href=\"http:\/\/eepurl.com\/dsyUW9\">Sign-up to our newsletter<\/a> and get more of our informative property related content straight to your inbox.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading housebuilder Springfield Properties has adopted our Finishes Selector\u2122 system and branded as their Choices Interactive. The interactive<\/p>\n ","protected":false},"author":20,"featured_media":323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[24,22,15,10,18,23],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-bertha-park","tag-finishes-selector","tag-pixel-image","tag-prop-tech","tag-property-marketing","tag-springfield-properties"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":8,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/posts\/248\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/media\/323"}],"wp:attachment":[{"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plotselector.com\/homeselector\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}